JOYRU is the creative brand of Jie Ru Lim an illustrator and visual artist based in Singapore. 

Through the tactile qualities of watercolour and coloured pencil, her work balances playfulness with introspection, drawing inspiration from everyday life, nature and personal experiences.

From illustrated goods to little keepsakes, JOYRU is a world that is still unfolding with each new story, character or painting.

Find out what JOYRU is up to here or for any collaboration / business enquiries please contact joyrulim@gmail.com

Instagram: https://www.instagram.com/joyru_/

Portfolio: https://joyru.myportfolio.com/